We have been working with brand leaders since the early 2000s.
Here are the top reasons why they consider embarking on brand and design transformations.
It's important to be transparent and highlight the fact that an transformation – whether within a large multinational or within a smaller independent company – involves a major effort.
Sometimes trying to avoid this inevitable work and disruption can cause more damage and cost than it saves.
The most valuable advice we can give is, if any of the reasons or situations below apply to you, it's worth having an initial conversation with experts to gain and understanding about the options available to you.
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