Mat Heinl co-leads Inventress' Brand Transformation practice.
Mat combines deep design expertise with executive leadership experience. Starting as a designer at Central Saint Martins and The Cooper Union, Mat rose to become CEO of a highly respected international brand and digital agency before focusing on transforming major brands from the inside.
TRANSFORMATION EXPERIENCE
Led Channel 4's comprehensive brand transformation, securing multi-year funding and managing 30+ workstreams
Co-led HP's brand and design transformation globally
Created transformative brand and design strategies for Fortune 10 companies and Silicon Valley leaders
Designed cutting edge brand systems for heritage luxury houses, telcos and technology brands
INDUSTRY EXPERTISE
Media & Entertainment
Transformed Channel 4's brand and product strategy for the streaming era
Defined brand strategy for the world's leading internet video platform
Led portfolio strategy for major US media conglomerate pre-acquisition
Key clients: Apple, BBC, Netflix, Paramount, Spotify, TikTok, YouTube
Technology & Enterprise
Created and implemented HP's global brand system
Strategic partnerships with ARM, Google, Lexmark
Brand innovation for Dell VMWare, Ericsson
Fashion & Luxury
Created Norton & Sons, E. Tautz and Community Clothing brands
Strategic advisor to Nike, Stella McCartney, Edward Green
LEADERSHIP JOURNEY
Design intern to Global CEO and Chief Creative Officer
Built international design business
Scaled operations across London, New York, San Francisco
EDUCATION
BA, Graphic Design, Film & Animation, Central Saint Martins
Exchange Programme, Cooper Union, New York City
Certificate in Company Direction, Institute of Directors
SELECTED PRESS
FastCo: "Transforming HP: Reimagining a Technology Icon"
BBC Four: Featured expert, "Savile Row" TV series
Keynote: Finovate London - "Every Brand is a Network"
